The concept of the client’s promotion was ‘Absolut best served at zero degrees Celsius’.  To convey this message, the client had a 42ft fiberglass igloo designed and were looking for an interactive icy image inside.  The igloo was to be set up in Central Manchester and on display for 6 days.  With 10 days lead time during our peak season, Icebox’s challenge was to create an ice lounge which included a fireplace, cabinet, sofa, television and Christmas tree – to be replaced every two days by our onsite crew.