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Discover Your Foundation: Rimmel’s Multi-Tasker Wake Me Up Foundation and Concealer
The Icebox’s mission is to make the important moments special, through the power of ice, Icebox brings visions to life.
In September 2024, The Ice Box partnered with Rimmel to announce their new beauty invention, the Multi-Tasker Wake Me Up Foundation and Concealer. Transforming the Superdrug store into a memorable product launch featuring a life-size ice sculpture replica of the product! The cooling ice sculpture perfectly replicated the product’s cooling metal applicator, designed to de-puff the under-eye area.
Through this campaign, Icebox crafted an experience which went far beyond a typical product launch, to create a captivating piece, catching the attention of every customer that walked into the Superdrug store. We produced a behind-the-scenes video showing the setup process of the 1-meter-tall ice sculpture. The video highlights our dedication and commitment to delivering extraordinary results. The Ice Box is always ready to bring your next vision to life!
For more information on these high impact, media friendly campaigns or to enquire about your future projects, we can make it happen for you, give us a call to chat through your ideas, you can contact us on info@theicebox.com or 020 7498 0800.
