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Privacy Policy


This policy explains what information we gather when you visit the Icebox web site, and explains how that information is used.  Icebox is registered under the terms of the 1998 Data Protection Act.

This policy applies only to direct accesses to our web sites – URLs starting, And



This website uses cookies, which are small pieces of information that are issued to your computer or other internet-enabled device when you visit the website. Cookies are stored by your browser and hard drive and are used to distinguish you from other visitors to the site.

For more details about cookies, how to disable them and the cookies we use (including Google Analytics cookies), there is a separate cookie policy.


Data collected

In common with most web sites, our websites’ servers can automatically log certain information about every request made of them (see below for more details). This information is used for system administration, for bug tracking, and for producing usage statistics. The logged information may be kept for up to two years.

Google Analytics collects data about how people use our website, for more information see Google’s Privacy Policy. You can opt out of Google Analytics collecting data about how you use ours and other websites.

We may also collect and process the following data about you:

Information that you provide as part of the enquiry process. When creating an enquiry, and during subsequent log-ins, you are able to specify the use of this information (see below for more details).  Other information that you provide by filling in forms provided on this website for a specific purpose.  By supplying your personal information using this website, over the telephone or in person, you are consenting to Icebox holding and using it for the purposes for which it was provided. If you contact us, we may keep a record of that correspondence. All information we hold about you will be held securely.


Logged data

From time to time logging may be enabled on the webserver hosting our websites.  When logging is enabled the following data is automatically collected for each request:

In addition, the computers on which the web site is hosted keep records of attempts (authorised and unauthorised) to use them for purposes other than access to the web server. This data typically includes:

Disclosure and uses of personal information

We use information held about you in the following ways:

We may disclose your personal information to third parties in the following circumstances:

In order to inform you of promotions and or products relating to sister companies of Icebox, and Vodkaluge

In addition, this site uses Google Analytics to help us analyse site usage and to improve it. To support this, selected information about your interaction with the site is sent to Google for them to analyse on our behalf. For more information about Google Analytics see


Links to other websites

This website contains links to and from third-party sites. This policy only covers use of cookies on this site. You should consult privacy and cookie policies on third-party sites before you submit any personal data. Arena Ice is not responsible for any cookies that may be set by third party websites that are linked to from our web sites.


Access to personal data

For the purpose of the UK Data Protection Act 1998, the ‘Data Controller’ for the processing of data collected by this site is Arena Ice.

You can check the information we hold about you by e-mailing us. If you find any inaccuracies we will correct them promptly.  If you have any questions or comments about privacy please contact the office (tel: 020 7498 0800, email: Security

We take data security extremely seriously and understand the need to adhere to high levels of checking and auditing around storing and transferring cardholder data.

The website, is run Arena Ice, and from time to time will set cookies on your computer.

Cookies are small files which sit on your computer and record specific interactions between you and our websites, and in some cases, other websites. This information is sometimes shared with the Arena Ice, and in other cases, third parties. Below is more detail about the cookies we use, what they record and who the information is shared with. You are of course free to disable cookies.

Functionality lost by disabling cookies or not giving consent

If you disable cookies, or don’t opt in to receive them from these sections of our site, some functionality will not be available


How to disable cookies

Your web browser will have an option you select which will block cookies. Below are links to popular web browsers, and how to block cookies using them.


Internet Explorer

Google Chrome



Other web browsers Online booking:

Completion of the online enquiry form shall constitute general site terms and conditions. The customer is entirely responsible for providing his/her details correctly during this process. The customer warrants that all details supplied are true and accurate.