As part of a Christmas shopping promotional campaign, TK Maxx commissioned Icebox to design festive themed ice designs for an advertising photo shoot.  The ice designs included a 4.7ft and 3ft giant ice bauble, a giant penguin ice sculpture, a Christmas Tree ice carving,  a large ice present and a backdrop of crystal clear ice walls.  Cosmetics, clothes and promotional products were either frozen into the ice or displayed on top of the ice.