TK Maxx’s Christmas Shopping Promotional Campaign
|Title:||TK Maxx’s Christmas Shopping Promotional Campaign|
|Category:||coroprate-branding-and-logos, product-launches-and-promotions, photoshoots, products-in-ice|
As part of a Christmas shopping promotional campaign, TK Maxx commissioned Icebox to design festive themed ice designs for an advertising photo shoot. The ice designs included a 4.7ft and 3ft giant ice bauble, a giant penguin ice sculpture, a Christmas Tree ice carving, a large ice present and a backdrop of crystal clear ice walls. Cosmetics, clothes and promotional products were either frozen into the ice or displayed on top of the ice.