FROZEN billboard ice wall
|FROZEN billboard ice wall
|Gabriel's Wharf, London
Mischief PR required a large scale ice feature to deliver various very specific messages relating to the value and savings gained using frozen food that would guarantee press coverage and allow a PR stunt installation to also be engaging and interactive with passing public in a high footfall Central London location.
From design and installation of this unique, striking, artistic ‘frozen billboard’. Icebox broke new boundaries, freezing coins into the ice, technically challenging on this scale, considering the interactive elements and safety challenges, producing a stunning result with powerful images and meeting and exceeding client objectives.