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Title: Guinness Ice Pub promotional stunt
Client: Lexis PR
Category: experimental-and-jaw-dropping
Location: Broadgate Circle, London

We were approached by Lexis P.R. on behalf of Guinness Extra Cold to create a life-size pub as a media event. The project took 6 weeks to construct in our freezer warehouses and consisted of 25 tons of carving ice. Construction took place between 3 a.m. and 10.30 a.m, our crew including 4 sculptors totalled 18. Icebox handled all of the production, lighting, power, drainage and marquee requirements. The whole display, which was visited by hundreds of visitors was dismantled at 7.00 p.m the same day. International press coverage was huge; all the major national newspapers and TV stations covered the story.


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