Heineken Logo in Ice at the Electric Picnic Festival
|Title:||Heineken Logo in Ice at the Electric Picnic Festival|
|Category:||coroprate-branding-and-logos, logo-sculptures, snowfill-and-colour-logos|
|Location:||Electric Picnic Festival, Stradbally, Ireland|
Experiential agency Modern Green approached Icebox looking for an original approach to theme one of several bars at Ireland’s most popular music events – The Electric Picnic. Held over 3 days on Stradbally Estate, the festival is known for attracting amazing bands and a wide range of festival-goers. Icebox designed and created numerous ice logos displayed along the bar top, with two larger freestanding ice logos in front of the event bar. The pieces were designed in such a way to ensure they remained in good condition all day, even in unpredictable weather. At night, the sculptures were illuminated from below in green to match the Heineken branding.
‘’It is great to work with a supplier that you can trust to deliver time and time again. Inspirational products, new ideas and innovative visuals that elicit a breathtaking response from the public. The whole process from start to finish is made easy by Icebox. The combination of professionalism and quality results make them a first port of call for us.’’
Jonny Boyle – Modern Green