1m Ice Cube with Crocs encased
|Title:||1m Ice Cube with Crocs encased|
|Client:||Media Contact Services Ltd|
|Category:||coroprate-branding-and-logos, branded-ice-sculptures, product-launches-and-promotions, products-in-ice|
|Location:||Neal Street, London|
A 1m square cube was commissioned by Media Contact Services as a promotional stunt for Crocs. The ice cube was displayed on a branded plinth outside Urban Outfitters on Neal Street with 16 pairs of different Croc Shoes encased within cavities in the ice. The Crocs logo was engraved centrally within the ice to further promote the brand during the activation.