Magners Irish Cider Brand Activation
|Title:||Magners Irish Cider Brand Activation|
|Client:||Magners Irish Cider|
|Category:||icesculptures, 3dicesculptures, branded-ice-sculptures, product-launches-and-promotions, live-carving-displays, experimental-and-jaw-dropping|
|Location:||Glasgow Central Station|
Commuters in Glasgow’s Central Station were treated to a chilly reception as an artist turned a 2,200kg block of ice into the perfect traveller’s snack. To celebrate National Apple Day, our Ice Artist took just three hours to create a 6ft high and 3.3ft wide ice apple – using only a set of chisels. The mouth-watering piece was started at 8am and remained on display yesterday until just a puddle of water remained. The stunt was sponsored by Magners Irish Cider, who gave out real apples to the public.