As part of the Rip Curl Boardmasters Unleashed event in Cornwall, Malibu introduced an interactive brand marketing campaign to draw in crowds to their tent.  Miniature Malibu bottles were encased into small cavities within a 1m x 1m ice wall.  Visitors were encouraged to run the ice wall to release the bottles in order to win.  A coloured Malibu Palm Tree and Sunset logo stood on top of the ice wall to further promote the brand to consumers.