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Title: Melting Ice Figures for Penny Appeal Homelessness Campaign
Client: Penny Appeal
Category: icesculptures, 3dicesculptures, experimental-and-jaw-dropping
Location: Canary Wharf

To raise awareness of homelessness over Christmas, Penny Appeal commissioned Icebox to carve five ice sculpture figures to represent the “five families that become homeless every hour in the UK”.  The ice figures were designed to provoke people to really see these invisible people on our streets, literally freezing outside whilst we shelter in the warmth.

“Thank you to all the diverse people and press who joined together to unveil Penny Appeal’s ice sculptures this Monday.  They may have melted away by now, but we know that their message will not be forgotten”

Adeem, CEO of Penny Appeal

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