Guerrilla Marketing Campaign for Mint Credit Card
Title: | Guerrilla Marketing Campaign for Mint Credit Card |
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Client: | Mint |
Category: | icesculptures, coroprate-branding-and-logos, logo-sculptures, 3d-logos, product-launches-and-promotions, experimental-and-jaw-dropping |
Location: | Outdoors, London |
Description: | As part of a guerrilla marketing campaign to promote Mint Credit Cards, Icebox surprised London commuters with a series of M ice sculptures dotted around prominent locations in central London. The campaign was designed to create photographic opportunities to be shared on social media to promote the Mint brand. A large M ice sculpture displayed more information about the ice campaign with a link to a competition page on their website. |
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