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Title: Guerrilla Marketing Campaign for Mint Credit Card
Client: Mint
Category: icesculptures, coroprate-branding-and-logos, logo-sculptures, 3d-logos, product-launches-and-promotions, experimental-and-jaw-dropping
Location: Outdoors, London
Description:

As part of a guerrilla marketing campaign to promote Mint Credit Cards, Icebox surprised London commuters with a series of M ice sculptures dotted around prominent locations in central London.  The campaign was designed to create photographic opportunities to be shared on social media to promote the Mint brand.  A large M ice sculpture displayed more information about the ice campaign with a link to a competition page on their website.

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