Guerrilla Marketing Campaign for Mint Credit Card
|Title:||Guerrilla Marketing Campaign for Mint Credit Card|
|Category:||icesculptures, coroprate-branding-and-logos, logo-sculptures, 3d-logos, product-launches-and-promotions, experimental-and-jaw-dropping|
As part of a guerrilla marketing campaign to promote Mint Credit Cards, Icebox surprised London commuters with a series of M ice sculptures dotted around prominent locations in central London. The campaign was designed to create photographic opportunities to be shared on social media to promote the Mint brand. A large M ice sculpture displayed more information about the ice campaign with a link to a competition page on their website.