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Title: Sky Atlantic’s ‘Fortitude’ Premiere Event
Client: Sky TV
Category: iceevent, pop-up-bars, branded-ice-sculptures, product-launches-and-promotions, experimental-and-jaw-dropping
Location: Trafalgar Square

Icebox was asked to create a range of ice sculptures and installations, reflecting the TV series’ arctic and slightly twisted theme; to be an integral part of the theming; to be interactive with the guests; to be social media savvy and connected; to be original and ground breaking

Having been involved in site specs, design, theming, and product image, we presented the client several relevant and high impact ice pieces, of which the following designs were chosen:

A 2m tall interactive Ice Polar Bear consisting of 1 tonne of ice. The whole sculpture sat at floor level with a snowfill #hashtag on its chest for guests to use on their social media handles when uploading their photos.  Two x 4m Semi Circular Ice bars with snowfill logos on the front facing panels weighing in at over  1.5tonnes each, which were laden with champagne glasses for guests to enjoy  AND a world first: an ice people barrier outside the event for the red carpet photo shoot with the stars. This was over 10m long in total, consisted of 6 rocky outcrop ice pillars with the icey rope threaded through them, and one large rocky outcrop holding the Fortitude flag

The event was high end, high profile and had a demanding brief. Our ice solutions had a huge impact at the Premier party. Each ice piece fulfilled a specific brief and certainly had a huge impact on the night.

“A huge thank you to you and your team for tonight. Feedback was fantastic and I couldn’t have wished for anything more with the end result of the ice – exactly as I’d hoped for! The pole and rope looked brilliant as did the bar and bear – just gutted I didn’t get a pic with it!!!”

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0207 498 0800