Contemporary Sponsorship Branding for Red Bull
|Title:||Contemporary Sponsorship Branding for Red Bull|
|Category:||food-drink-displays, drinks-displays, bar-tops|
|Location:||Trafalgar Hotel & Heaven Nighclub, London|
Icebox was commissioned by Red Bull to design a new ice fridge to feature, display and represent the cool Red Bull brand. The key objective was to ensure the fridge was practical, convey the branding message and be used as a service point.