Icebox was commissioned by Branding Agency Distil Studio to carve bespoke 80mm ice cubes for one of London’s newest tea brands, Roqberry Tea.  Known for their ‘Blend The Rules’ mantra, Roqberry create fresh expressions of classic blends and extraordinary flavours. Their range of summer infusions are very ‘nice iced’ and this has inspired a series of campaign images.

Neil Hedger, Art Director at branding agency Distil Studio – “We’ve worked with Roqberry from day one and have a shared vision to always create interesting imagery around the brand. To embrace the square format of Roqberry’s packaging, we wanted to capture the range amongst oversized ice cubes – a simple idea, but crisp 80mm squared ice blocks aren’t easy to get hold of! Thankfully, we found the brilliant Icebox and, working with photographer Mike Feather, the results are clear to see.”