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Title: Snowbombing Ice Melt Promotion
Client: Social Chain
Category: product-launches-and-promotions, photoshoots, interactive, products-in-ice
Location: Manchester
Description:

Social Chain commissioned Icebox to freeze two tickets into a carved ice block for a Winter Promotion for Snowbomhing,  a week-long festival of world class DJs and bands, in the alpine setting of Mayrhofen, Austria.  The ice sculpture was part of a live promotional campaign on social media where consumers had to comment ‘MELT’ on a Facebook video to unlock the tickets from the giant ice block.  The winner would be selected at random to win 2 x VIP Holidays to the Snowbombing Festival 2018.  The video received over 60k views and 4.4k comments – a great example of a cost effective but very successful tactic of creating top brand awareness on social media.

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