Snowbombing Ice Melt Promotion
|Title:||Snowbombing Ice Melt Promotion|
|Category:||product-launches-and-promotions, photoshoots, interactive, products-in-ice|
Social Chain commissioned Icebox to freeze two tickets into a carved ice block for a Winter Promotion for Snowbomhing, a week-long festival of world class DJs and bands, in the alpine setting of Mayrhofen, Austria. The ice sculpture was part of a live promotional campaign on social media where consumers had to comment ‘MELT’ on a Facebook video to unlock the tickets from the giant ice block. The winner would be selected at random to win 2 x VIP Holidays to the Snowbombing Festival 2018. The video received over 60k views and 4.4k comments – a great example of a cost effective but very successful tactic of creating top brand awareness on social media.