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Title: The Launch of Michael Kors’ New Fragrance Sexy Ruby
Client: My Beautiful City
Category: icesculptures, 3dicesculptures, product-launches-and-promotions, products-in-ice, Flowers-in-Ice, Flowers
Location: Tate Modern
Description:

Drawing on inspiration on the fragrance bottle shape and its scent, Icebox created a four panel ice block with flowers and fruit frozen within for the launch of Michael Kors’ new fragrance ‘Sexy Ruby’ at the Tate Modern.  The frozen flowers and fruit were to appear as if ‘caught in motion’, floating in the middle of the sculpture.

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