UEFA Champions League Trophy amd 1.5m Product Ice Cubes – Portugal
|Title:||UEFA Champions League Trophy amd 1.5m Product Ice Cubes – Portugal|
|Client:||Nestea / Momentum UK|
|Location:||Various cities, Portugal|
Icebox worked with Momentum at their European HQ in the planning stages to develop the most effective solution to meet their client Nestle’s objectives. A challenge was to use enough ice at the various events to not only last as long as the fan sites were open, but to have the scale to create the required impact. The solution was to create 1.5m cubes of ice with product placed inside the ice at each site, accessible for the public to touch the ice and sample the chilled product plus a Euro Trophy Ice Replica.
Working over 900 miles from base and using over 21 tonnes of solid ice, Icebox treated the events over a four week period as two separate projects logistically. Two expert Icebox teams handled two consecutive weeks each. The roadshow of ice installations was managed by Icebox, on time in every location.
The scale, regional series of events and original approach to communicating the brand messages with the audiences in Portugal were a huge success. Nestle and Momentum were delighted with the faultless execution by the Icebox team and the quality and impact of every installation.
“Just a very short note to say a big thank you for all the hard work your teams put into making the past few weekends possible – the trophy looked fantastic on Sunday. It was a shame the spirits of the Portuguese were cut short by the Greeks, all in the entire spectacle was a real success though!”