Rearing Unicorn Ice Sculpture for the launch of Stella McCartney’s shop
|Title:||Rearing Unicorn Ice Sculpture for the launch of Stella McCartney’s shop|
|Client:||DNA Productions / Stella McCartney|
|Category:||icesculptures, 3dicesculptures, product-launches-and-promotions, photoshoots|
|Location:||Stella McCartney, Bruton Street|
Based on a painting owned by the fashion designer, Icebox created an 8-foot rearing unicorn. Weighing in at a fraction under a tonne, the sculpture was erected in the middle of the shop floor on the first floor as a completely freestanding piece housing all drainage and lighting within its own stage.
Both the end client and production company were “in awe” of the sculpture – it attracted numerous comments and a shot of it survived the editing suite to air on the documentary Being Stella McCartney.